"Who moved my cheese?", a book written by Dr Spenser Johnson 2 decades ago has sold 26 million copies in 37 languages and remains one of the most popular business books since. In the book, it talks about 2 mice and 2 littlepeople and their responses to changes symbolized by the supply of cheese gradually moved away from the stations they have frequented. When the supply of cheese dwindles, some will work hard looking for other sources of supplies, while others may just sit still and angrily putting the blame on the system or even fate.
In business, there are challenges, and our "cheese" may be moved or even stolen by our bigger competitors, ex-employees, overseas dealers, e-commerce merchants and the next-door Ah Bengs. the question is not "Who steal my cheese?", it is "Where shall I find the next piece of cheese that is bigger and suits my taste better?"
Instead of trying to cope with a declining business, it's time for business owners to re-examine their business models, plan and strategize for expansion that will make an even bigger impact in their trade!
Yes, your cheese is there for you to pick up at best of the time!
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